OMC’s new CEO reflects on first six months


Six months into his tenure at Osceola Medical Center, chief executive officer Matthew Forge is settling into Osceola and assessing the best ways to lead OMC in the face of an ever-changing medical industry.

Having moved from Idaho, Forge reported he was welcomed warmly to the area. 

“The transition, personally, has been easy,” he said. “This community is what drew me to this job in the beginning. It’s a place where people are invested.”

Thus far, Forge has turned his focus to incrementally improving OMC’s culture, reliability and institutional growth.

“We have an amazing team at the hospital and a lot of great things going on,” he said. “I have high aspirations for supporting this community in what we’re doing. We want to be the best place to work and the best place to receive care. We’re really building what that looks like and trying to look through the community lens for that. 

“We also want to focus on reliability. Not just assuming or that we do great things but knowing that we do great things. We want people to know what it feels like to receive great care.

“And then growth. Growth is where the new momentum and some great things are coming in. The walk in clinic started a couple years ago. We since expanded to Scandia, which is exciting. We feel great about that service so far.”

The CEO is enthusiastic about new hires and expanded services at the center.

“We feel like we’re really positioned well to continue growing,” he said.

The installation of an inclusive playground on the medical center campus has been another highlight of his tenure.

“Combining the playground with Wild River Fitness and the Sport Court, we really feel like we’re helping support wellness and the health of the community,” he said. “That playground has been incredible. Seeing how the community came together to make that happen, and it’s been busy day in and day out.”

As for challenges, OMC’s position as a rural hospital comes with a few. One is keeping pace with services offered to urban populations.

“Just because you live in a smaller town doesn’t mean you don’t deserve access to great health care or coordination to the best health care services,” Forge said. “We really want to partner with the community in building that right here in Osceola.”

According to Forge, the community and OMC’s board have already demonstrated a great commitment to keeping the institution up to date with competitive services.

“If your community is not willing to support to the level Osceola has, when you’re looking at building and staying up with new service lines, that growth won’t happen. I also want to refer back to the vision of [former CEO] Jeff Meyer, who brought that leadership here and helped guide this organization to the place we’re at now, where we can continue to be independent. 

“It’s going to be challenging into the future, but if we continue to have that focus and take that responsibility seriously, I think we’ll position ourselves in ways that will get us there. 

“That’s a big challenge to me as a new leader. How do you navigate those challenges? What do we need to do to move forward? I think we’re positioned very well to continue on the path that’s been laid out historically.”

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