Discover Wisconsin crew

The Discover Wisconsin crew films Andrew Carlson of Riverwood Canoe and Kayak on the shores of the St. Croix River.


From Cascade Falls and the St. Croix River to Trollhaugen’s aerial courses, the Osceola area stars an upcoming episode of the weekly television program Discover Wisconsin. 

Titled “Just Off Main Street,” the episode features the Wisconsin communities of Osceola, Florence, Whitewater and Omro. Reaching an audience of some 600,000 viewers in the Upper Midwest, Osceola’s inclusion on the list is expected to draw visitors to the area.

As the episode opens, show host Mariah Haberman walks Cascade Street.

“A community’s main street is the beating heart of its town,” she says. “It’s the city center, it’s full of history and it’s a gathering spot for residents and visitors alike.”

The crew visits Cascade Falls, explores the river by kayak, tries Trollhaugen’s ropes course and talks to locals and visitors about the village’s most unique features. With additional shots of the farmers market, trails, the railway and monarchs on blazing star flowers, the episode paints a charming picture of the “cool little river town.”

Filmed last August, the footage is now edited and ready to air. The Osceola Area Chamber and Main Street Program will host a party March 7 to celebrate the episode’s premiere (see sidebar for details). 

Osceola premier E watch party

When: Thursday, March 7, social hour at 5 p.m., showing at 6 p.m.

Where: Discovery Center (310 Chieftain Street)

Details: Public is welcome. RSVP optional via Facebook:

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.